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Can You Really Rent Your Dream Wedding Dress? Here’s How It Works

rental wedding dress

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Let’s be honest: most wedding dresses spend more time in garment bags than out in the world. You agonize over the “perfect” look, drop a small fortune, wear it for a few hours, and then… what? It sits in your closet, boxed up with the bouquet and a little bit of regret. If that sounds wasteful, you’re not alone. More and more brides are asking: can you rent a wedding dress instead of buying?

The answer is yes — and it might just be the smartest move you make during wedding planning.

How Wedding Dress Rentals Work

The rise of online platforms and changing attitudes about what a “dream wedding” should look like have made renting gowns easier than ever. Here’s the basic process:

  1. Browse and Book: Start by searching for wedding dress rental services online. Popular options include Rent the Runway and The Dress Outlet. Many have filters for style, size (including plus size), designer, and price point.
  2. Try-On Options: Some services let you order a try-on box or schedule an in-person fitting. Others operate entirely online and allow you to book backup sizes.
  3. Reserve and Receive: Once you find “the one,” reserve your size and select your rental window — usually 4 to 8 days. The dress arrives at your door, often freshly steamed and ready to wear.
  4. Wear and Return: After your wedding, just pop the dress in a prepaid return bag and send it back. No dry cleaning required.

What’s It Cost to Rent a Wedding Dress?

Rental prices vary based on designer, style, and condition, but here’s a rough breakdown:

  • Budget-friendly dresses: $50–$150
  • Mid-range designer gowns: $200–$500
  • Luxury/couture options: $500–$2,000

Compare that to the average purchase price for a new wedding dress in the U.S. — about $1,900, not including alterations and cleaning. For many, renting can mean serious savings.

Why More Brides Are Renting

1. Budget Weddings, Big Dreams: Renting frees up cash for other priorities — like a honeymoon, or upgrading your photographer.
2. Unique & On-Trend Styles: Rental platforms often update their inventory regularly, so you can score something fashion-forward or vintage you won’t see at every other wedding.
3. Size Inclusivity: Many services now carry a wide range, from petite to plus size, and offer expert fit advice.
4. Eco-Friendly: Renting produces less waste and supports a more sustainable wedding industry.

Potential Drawbacks

  • Limited Customization: You usually can’t alter a rental dress, so fit needs to be close to perfect.
  • Less “Forever” Factor: If you’re sentimental, not owning your gown might sting.
  • Damage Fees: Spills and rips can mean extra charges — though most places are forgiving of minor wear.

Real Bride’s Testimonial

“I always pictured myself in a designer dress, but the price tags were intimidating. Renting through Nearly Newlywed was seamless — I got to wear a $3,000 gown for under $400, and nobody knew it was a rental. It arrived early, fit perfectly, and I didn’t have to worry about storing it after. My advice? Book early and don’t be afraid to try something outside your comfort zone!”
Alyssa M., Seattle

Must-Know Before Renting: Checklist

  • Start Shopping Early: Book at least 4–6 months ahead for the best selection.
  • Know Your Measurements: Get professionally measured, especially for bust, waist, and hips.
  • Ask About Backups: Can you reserve a second size/style just in case?
  • Check the Return Policy: Know deadlines and what happens if the dress arrives damaged or doesn’t fit.
  • Budget for Accessories: Veils, slips, and belts may need to be sourced separately.
  • Read the Fine Print: Understand fees for late returns, stains, or repairs.
  • Plan for Photos: Most rental services allow you to use the dress for your engagement shoot, too — ask about extra days.

Final Thoughts

Renting your wedding dress isn’t just a “budget wedding hack.” It’s a modern, practical way to get the dress of your dreams — without the sticker shock or storage headache. Whether you want a classic look, something boho, or a statement gown in a bold color, there’s a rental option out there for you.

And if you’re on the hunt for unique, affordable, or plus size options, don’t be afraid to reach out to rental platforms directly. The industry has come a long way — and yes, you absolutely can rent that dream dress.


Want more tips for planning a budget-friendly, ethical, or non-traditional wedding? Let me know what you’re looking for!

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